4 Reasons To Focus On Online Reviews in 2017 4.Online Reputation Matters More Than Ever Let's take a moment to remind everyone how important the internet is in the modern time. Almost everyone has a Google and a Facebook account (grandparents included) at the very least. Also as likely is…Read More
We live in a time where every persons opinions can be seen by millions in an instant; artists and children go viral for their skills, stores will instantly sell out of a product a celebrity was posted wearing, and business can be made or torn apart by online reviews. Now, potential customers will…Read More
Before starting any marketing campaign, an important first step is to find out where consumers are. This will save many marketing dollars, and of course, time. This is no different with online reviews. The obvious reason is because you want to make sure those online reviews don’t go to waste. …Read More
There is no denying the powerful benefits of online reviews. But, you are missing out on many opportunities if you are not re-purposing them to maximize those benefits. Here are the 3 easiest ways to maximize the positive benefits on online reviews: Respond to all online reviews Responding to your…Read More
If you want to skip the above video, here are some quick tips: When responding to positive online reviews, you should highlight what makes your business special. For example a service based business responding to a positive review might say: "We're glad you enjoyed our fast response time. Our company makes quick…Read More
Unhappy customers are going to happen, it’s the nature of any business. You can’t please everyone. And with that, negative online reviews are likely to happen at some point. This isn’t necessarily a reflection of the business as many times, the only people passionate enough to take the time to…Read More
Customer feedback is gold in any industry or business that has or wants customers. Customer feedback can tell you exactly what your customers like, what they do not like, and what they want. The key to marketing and sales is knowing your customers, and customer feedback gives you that knowledge on a silver…Read More
There are two different topics to discuss before determining the necessary quantity of online reviews needed for a business. While online reviews play many roles, the affects most pursued by small business owners are higher conversion of potential customers and a boost in SEO. Regardless of whether a customer searches…Read More
The average business owner understands that positive reviews can be a good thing and negative reviews a bad thing. But the effect of online reviews is becoming far more apparent as studies come out showing the effect on a business' bottom line. Online reviews play a large role in more…Read More
As a business owner, or someone in Marketing & Sales, they key to knowing how to reach your target market is to know your target market. A large part of that knowledge is understanding their buying process and for many years, online reviews have been a huge part of the…Read More
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